sustainable & modern clothing
made in
minneapolis
WAY the Label
WAY the Label is a sustainable clothing brand based in Minneapolis, creating small-batch collections from vintage, deadstock, and secondhand fabrics. With a zero-waste approach that transforms every scrap into new designs, our pieces are made to mix, match, and reimagine season after season.
See more of our process, looks, and more on social media @waythelabel and tag us in your looks with #wearyourWAY.
Find your WAY
As a Minneapolis-based small business, we sell direct to consumer in a few different places. You can find our products right here on our site, or check us out at local markets and pop-ups!
