WAY the Label
WAY the Label is a sustainable and ethical clothing brand from Minneapolis, MN. From 2017, we have ideated apparel concepts, patterned them for sizes XS to XL, and sewn them in our own home studios. Our clothes are sleek and tailored with minimalistic twists that add novelty. WAY the Label is designed to suit all genders.
See our process, looks, and more on social media @waythelabel and tag us in your looks with #wearyourWAY.
Find your WAY
As a Minneapolis small business we sell direct to consumer in a few different places. You can find all our products here, on our site. You can also check us out at local markets, or shopping crawls.
SS23
Inspired by the heat and style of Palm Springs, WAY the Label’s SS23 collection uses bright color-blocking and sturdy textures to turn classic silhouettes into larger-than-life statements.
SS ’17 Look Book
WAY the Label’s debut collection inspired by modernity, simplicity, and versatility. A mix of brights and color neutrals find repetition over varied textiles to create a cohesive wardrobe.
Resort ’18 Look Book
Breezy linen and light-touch canvas characterize these wear-anywhere pieces from the WAY the Label Resort ’18 collection. Discover how we styled it in the look book.
Best Sellers
Explore the latest best sellers from our entire line. Discover all-gender silhouettes in sizes XS-XL.
