sustainable & modern clothing

made in
minneapolis

 
 
 

WAY the Label

WAY the Label is a sustainable clothing brand based in Minneapolis, creating small-batch collections from vintage, deadstock, and secondhand fabrics. With a zero-waste approach that transforms every scrap into new designs, our pieces are made to mix, match, and reimagine season after season.

See more of our process, looks, and more on social media @waythelabel and tag us in your looks with #wearyourWAY.

More About WAY

way the label booth setup with clothing racks and tables

Find your WAY

As a Minneapolis-based small business, we sell direct to consumer in a few different places. You can find our products right here on our site, or check us out at local markets and pop-ups!

 Best Sellers

 
Kate Top Kate Top Kate Top Kate Top Kate Top Kate Top
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Kate Top
Sale Price: $65.00 Original Price: $75.00
Jackie Vest Top Jackie Vest Top Jackie Vest Top Jackie Vest Top
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Jackie Vest Top
Sale Price: $65.00 Original Price: $75.00
Lee Tank Lee Tank Lee Tank Lee Tank Lee Tank
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Lee Tank
Sale Price: $45.00 Original Price: $55.00
Mathew Top Mathew Top Mathew Top Mathew Top Mathew Top Mathew Top
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Mathew Top
$95.00